http://www.laurenpeckportfolio.com/about daily 0.75 2025-09-21 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/6caa5543-e192-419e-baa1-84516a549d1c/Profile+Pic+2.jpg ABOUT - About Lauren I’m a senior copywriter based in the San Francisco Bay Area. I hold an MFA in Creative Writing (San Francisco State University) and have a strong background in writing digital and print copy for established brands, including Tailored Brands, Sephora, and Banana Republic. I’m a big fan of working in close step with design and marketing teams to bring the best out of every project that all content feels compelling and relatable. Looking for more? Check out my LinkedIn. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/fb38e5a9-4ee1-448d-87b2-5e8f8816dfac/IMG_6200.jpg ABOUT Lauren Peck is a senior copywriter based in the San Francisco Bay Area. She holds an MFA in Creative Writing from San Francisco State University, and has a strong background in writing digital and print copy for established brands, including Apple, Tailored Brands, Sephora, and Banana Republic. She’s a big fan of working in close step with design and marketing teams to bring the best out of every project so that all content feels compelling, relatable, and human. Looking for more? Check out my LinkedIn. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/1678775325632-QQP63X6IX3GGUNTZ12PJ/Profile+Pic.jpg ABOUT http://www.laurenpeckportfolio.com/new-page-1 daily 0.75 2020-08-16 http://www.laurenpeckportfolio.com/contact daily 0.75 2025-07-20 http://www.laurenpeckportfolio.com/biossance-print-digital-copy daily 0.75 2023-07-04 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/1597537561219-N90A44HBRQBGXSICHK9T/Screen%2BShot%2B2020-08-15%2Bat%2B5.24.18%2BPM.jpg BIOSSANCE: Print & Digital (Copy) http://www.laurenpeckportfolio.com/new-index-1 daily 0.75 2025-06-28 http://www.laurenpeckportfolio.com/work daily 1.0 2025-12-12 http://www.laurenpeckportfolio.com/work/josabank-seo-78alh monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/d2422a36-97bf-4905-88b0-d1e2735ada66/Cardigans+SEO.png WORK - JOS. A. BANK: SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/574c928e-27a0-409e-b966-1cb7cd39ba74/Sweater+Vests+SEO.png WORK - JOS. A. BANK: SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.laurenpeckportfolio.com/work/world-market-1-krhgh monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/1496192612615-2X7ZH86UNW6UK8VBB8NZ/image-asset.jpeg WORK - WORLD MARKET: Product Copywriting https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/1505075363442-61X37YML1CP8OYHYNV10/Screen+Shot+2017-09-10+at+1.24.24+PM.png WORK - WORLD MARKET: Product Copywriting https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/1505075230517-WPYZ418UUWXS1C7QPB01/Screen+Shot+2017-09-10+at+1.23.30+PM.png WORK - WORLD MARKET: Product Copywriting http://www.laurenpeckportfolio.com/work/charlotterusse-tspf5 monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/8721f53a-6cea-47b0-b86a-a463c484bdec/Denim+Sign+1.png WORK - CHARLOTTE RUSSE: Digital & Print - Denim Fit Signs We updated the copy and creative for all of our in-store denim signs to align with our recent rebrand. I was tasked with creating signs that made it seamless for our customers to find their perfect fits. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/b7a0f1d3-006c-48b4-a2d0-bc9fca706816/Screen+Shot+2023-07-04+at+3.03.42+PM.jpg WORK - CHARLOTTE RUSSE: Digital & Print - Spring 2019: Campaign Concepts We presented our CEO with campaign ideas for how the copy would unfold throughout the campaign. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/58a652b3-3d06-4374-9faa-863bffeb855a/HP+.jpg WORK - CHARLOTTE RUSSE: Digital & Print - Spring 2019 Campaign For our spring 2019 campaign, the creative team and I came up with the “Global Trek” concept. It celebrated trendy pieces worthy of a great escape. The copy spoke to cross-cultural looks that were inspired by our customer’s past travels and the lives they dreamed of living: sitting in Paris cafes to road trips all over the West Coast. I worked with the Art Director, junior copywriter, and marketing team to deliver a seamless connection between the brand and product worlds. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/da4929c8-e81c-4ace-b7e4-220ddefcb7ce/Screen+Shot+2019-01-30+at+2.41.58+PM.jpg WORK - CHARLOTTE RUSSE: Digital & Print - New Year’s Refresh For our 2019 New Year’s campaign, the idea was to invite customers to give their wardrobe a refresh as a way to celebrate imagining who they could become in the new year. This handle and tagline lived on all of our print and digital assets, and our analytics and increased revenue proved that it resonated with our customer. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/21f1a138-d1bc-4f04-8c99-e0512c062db8/Beauty+Launch+Email_CR.jpg WORK - CHARLOTTE RUSSE: Digital & Print - Beauty Campaign When I first came on, the brand had recently launched its beauty brand, Charlotte by Charlotte Russe. The goal was to immediately elevate the work an agency had completed for the launch. I used my beauty background to find more fun ways to showcase these amazing products. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/80d9328c-2382-461e-b1a4-cdecf199871a/Denim+3.png WORK - CHARLOTTE RUSSE: Digital & Print http://www.laurenpeckportfolio.com/work/print-jy398 monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/7f5f979f-7a92-4483-9677-b0ea09805297/Marine+Algae+Eye+Cream+Billboard_Biossance.jpg WORK - BIOSSANCE: Digital & Print - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/5e8c876d-58f9-4d5c-a2f3-ba8db70bae9f/Screen+Shot+2022-06-01+at+3.39.40+PM.jpg WORK - BIOSSANCE: Digital & Print Product Backstory on the Inside of the Box https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/dc0c6c51-b278-4684-8ae3-7e0a80421238/Gift+Them%2C+Gift+Yourself.jpg WORK - BIOSSANCE: Digital & Print - Holiday Campaign: Email Messaging As we rolled out our campaign, I shifted the messaging so that it encouraged customers to shop for gifts for their loved ones while giving them permission to treat themselves to clean beauty. Each set a unique group of products, so every email also laid out the skincare benefits, particularly for winter. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/69c1a0dc-3875-427d-8def-3ac38c6a2b73/Screen+Shot+2020-08-15+at+5.24.18+PM.jpg WORK - BIOSSANCE: Digital & Print - Product Naming & Packaging Copy For this project, the product designer and I collaborated with the artist Janice Sung. We worked to bring her artwork and the inspiration behind it to this holiday gift set. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/52459c05-7c8e-429c-bd27-346bfd6380aa/All+is+Clean+Biossance+Email.jpg WORK - BIOSSANCE: Digital & Print - Campaign Work: Holiday For the campaign, the idea was to drive excitement for gifting clean beauty in an uplifting way. I created the handle “All Is Clean, All Is Bright” to set the tone for the season, and campaign copy focused on how our skincare sets were versatile enough to gift to just about anyone on the list. Additionally, I named the new holiday sets that came out that year. http://www.laurenpeckportfolio.com/work/sephora-print-1-y8hes monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/e4622760-3876-4061-b3c1-79412103d8fe/Beauty+How+to.jpg WORK - SEPHORA: Print - Beauty on the Fly: How It Works I wrote an easy, three-step how-to for Beauty on the Fly’s feature endcap. The copy showed the customer how they could simply grab a bag, stock up, and be TSA-ready for their next flight. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/1597533272444-19B5O2R2HJR2D7015U9G/SEPH_14_POWELL%2B0665.jpg WORK - SEPHORA: Print https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/d74b67e6-c261-4006-b7c0-eb1d6015d522/SEPH_14_POWELL%2B0666.jpg WORK - SEPHORA: Print http://www.laurenpeckportfolio.com/work/sephora-digital-9hw9j monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/389bdfad-d9e5-4a41-9918-031c68e7a950/Spot+It+Shop+It.jpeg WORK - SEPHORA: Digital - Email Banner Copy I wrote dozens of banners that appeared at the bottom of promo emails in order to entice customers to click and shop these spotlighted products. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/a1481683-12bf-4feb-bfc7-56478ae2694f/The+Daily+Copy.jpeg WORK - SEPHORA: Digital - In-App Copy I wrote in-app copy for “The Daily,” including this exclusive mobile-only offer for Kat Von D Beauty. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/2aa87f46-de06-4fd8-95c1-0a01268317fa/CurlBossSite.jpg WORK - SEPHORA: Digital - CURL BOSS CAMPAIGN: Site We wanted components for this campaign to felt like a playground for every curly hair care type out there. The copy and layout were made to empower customers to find the perfect product for their hair type. This copy was just one component of our 360 “Curl Boss” campaign. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/980ed62c-32ab-4fe7-9add-3000c5c81cba/CURL+BOSS+EMail.jpg WORK - SEPHORA: Digital https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/6867e8c1-8f4a-4dd9-b9e5-654bc91860b9/Product+Page+Copy.jpeg WORK - SEPHORA: Digital - Product Page Copy I wrote and edited copy for numerous product pages on Sephora.com, including new, high-profile collections and rush assignments with immediate turnaround. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/5062df0a-3f30-470c-b47b-c0cfc6931284/Kopari+WNW.jpg WORK - SEPHORA: Digital - Community Blog: What’s New Wednesday For this Sephora.com community blog post, I featured Kopari, a clean, coconut-powered skincare brand—breaking down the benefits of using their products. https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/af5420f2-faa7-46a2-b462-11fc5a5413ce/tokyomilk_behindthebrand_070616_image.jpeg WORK - SEPHORA: Digital - Behind the Brand: TokyoMilk Dark One of my favorite projects was to write long-form copy for our Behind the Brand pages. I worked closely with our marketing and merchant teams to develop messaging for “Behind the Brand” to highlight each beauty brand’s unique collection. http://www.laurenpeckportfolio.com/work/kg-fashion-superstore-1-5pc52 monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/fe6d2733-8ead-4ef9-9a9c-b3eb81778987/996f5be1f761e3cf0945eb1dc5fcffc135016165c4faf8ec204fc0aeeeaee7e4.jpg WORK - K&G FASHION SUPERSTORE: Digital, Print, Scripts & Social https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/7ce82b93-a66e-4f97-aab7-1453faea6d56/Screen+Shot+2022-07-10+at+1.44.56+PM.png WORK - K&G FASHION SUPERSTORE: Digital, Print, Scripts & Social - TV Commercials I worked with our in-house creative team to bring fresh storytelling to our five and 15-second spots. For our 2022 Father’s Day commercial, we wanted to bring a more emotive feel while showcasing our new tagline, “Live your best-dressed life with K&G.” https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/97d4665d-4683-4ce4-b54f-1eb186af3863/TikTok2.jpg WORK - K&G FASHION SUPERSTORE: Digital, Print, Scripts & Social - Make it stand out https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/d125676f-9661-447b-9e6d-4eb70189b7a0/24-4167260_KG_MENS_NP_EM_0410.jpg WORK - K&G FASHION SUPERSTORE: Digital, Print, Scripts & Social https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/ed93a7ba-efa9-4996-b83c-d55be5be19ff/Screen+Shot+2024-04-14+at+1.55.40+PM.jpg WORK - K&G FASHION SUPERSTORE: Digital, Print, Scripts & Social - Social Media: TikTok I’ve been writing compelling copy that’s tailored specifically for this younger demographic. http://www.laurenpeckportfolio.com/work/banana-republic-digital-print-g9rtl monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/067acbcd-f0ca-4fda-b3fe-b86a6e0cc183/BR+DM_Traveler_Ex+1.png https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/69cdf8b7-decb-4fbb-8680-eb875d18daed/BRSC-000000_M_Traveler_RightPocketBag_StayColor_R2.jpg https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/b4f61174-19fd-4e0f-9da0-d8671c34317f/Screen+Shot+2023-07-03+at+5.14.07+PM.png https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/284d87db-df70-4f5a-899e-242bddd2b8a0/Hangtag.jpg https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/7509b123-cc82-4e87-bda9-dc918c3bf418/BR.png https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/518eef53-c408-48a6-9b92-abbe9103ef91/Karla.png https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/8fe23e24-262c-44b4-8e02-a72006341447/Dry.jpg https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/58154a6a-845f-47d0-9f41-4f577e8f4079/Blouse.png https://images.squarespace-cdn.com/content/v1/5769d94803596e7bb3426956/d68ee12d-868c-4a66-889c-974846e8015f/Screen+Shot+2023-07-03+at+5.22.36+PM.png http://www.laurenpeckportfolio.com/new-index daily 0.75 2025-06-28